By Theresa Bobis, Rian Simon Magtaan and Lorie Ann Gloria
Photo: Jericil de Omania and Lorie Ann Gloria
Layout: Lorie Ann Gloria
Video Editor: Rian Simon Magtaan
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
-Scott Adams
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| Jericil de Omania, Lorie Ann Gloria and Theresa Bobis |
Early history of National Bookstore
The history of National Book Store can be traced back
to the 1930s. Before the Japanese occupation of the Philippines during World
War II, José Ramos and Socorro Cáncio-Ramos, rented a small-corner space of a
Haberdashery situated at the foot of Escolta Bridge in Santa Cruz, Manila. With
a starting capital of ₱211 (equivalent to ₱15,047 in 2015), the Ramoses set up
their first retail bookstore selling GI novels, text books and supplies. During
World War II, the store shifted to selling sold candies, soap, and slippers due
to stringent book censorship. The store experienced success but was burned down
during the 1945 Battle of Manila, rebuilt again and reverted to selling
textbooks and stationery, the opening of the rebuilt National Book Store at the
corner of Soler Street and Avenida Rizal, coincided with the first academic
schoolyear after the war. In 1948, the store was destroyed by a Typhoon Gene
but a new two storey building with a mezzanine was built to host National Book
Store.
National Book Store began selling greeting cards in the 1950s depicting Philippine subjects to showcase local culture and traditions. The book store also launched a publishing program with international publishers such as McGraw-Hill, Prentice Hal, Lippincott, Addison-Wesley. In 1955, the Ramoses were able to acquire a lot owned by the Guerrero family, where they erected the nine-storey Albercer Building in 1963 which was named after Alfredo, Benjamin, and Cecilia, where a National Book Store was hosted.
National Book Store accumulated enough capital after
some several years to acquire rights to reprint foreign brand greeting cards
for the Philippine market. The book store had rights to reprint cards by Gibson
for a few years. In 1973, outbid a more established competitor for a Philippine
franchise of the greeting card brand, Hallmark.
Source: https://en.wikipedia.org/wiki/National_Book_Store
A two-day event was held at
Shangri-la Plaza's Grand Atrium this January 28, 2018 in celebration of
National Book Store's with the theme of Words and Letters. The two-day event was filled with variety of activities such as creative
workshops, spoken word performances, live poetry reading, and book launch and
signing starting 11 o'clock in the morning up until 7 o'clock in the evening.
Mr. Mark Aquino started the event
in Day 2 by demonstrating how 3D lettering is done, followed by a journey word
demo from Mr. Lexter Victorio, Caran d 'Ache Museum Aquarelle demo by Mr. Ian
de Jesus, monogram lettering with Sir Winson and Newton, decorative doodle
words by-- once again, Mr. Ian De Jesus, and lastly, faber castel lettering
demo by Ms. Abbey Sy. After these big names, some artists claimed their
spotlight and took the chance to share their knowledge, skills and experience
in art.
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| Mr. Paolo Tugano teaching how to do letter design |
Different Artist showing their wonderful talent in drawing and sketching.
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| A gir enjoying this event |
Fortunately, we are able to conduct an interview with the managers of products of national bookstore and audience as well. Also, we are able to interview the marketing admin of art line stix, Ms. Nanette Dorado; the coordinator of Sakura Philippines, Ms. Marilyn Liansing and the marketing offcer of fiber-castel, Ms. Majenta Ocampo.
It can be seen that children are really enjoying the event, and it is so good of the company that they consider their audiences. They even provided tables and chair for the audience to experience their new products. Personally, National Bookstore is one of my favorite places in malls because of the happiness it gives me through coloring materials, notebooks and other art materials. It's like it gives me knowledge on how I am going to use these things to make our world more meaningful.
Free experience to the audience
Artline
Stix
According to the Artline Stix, You have important ideas to share with the world. But not just any message will do.
You need something that will get attention, help others realize your potential and portray the standards you live by. Our mission at Artline is to help you make your world flow better. Through the use of bold markers that demand attention, fine-tipped pens that pay attention to every detail, highlighters to show you mean business and specialty markers that help you create just about anything you can imagine, you can create your space, your message and more. You can create your world.
We carry a complete line of pens and markers. We supply whiteboard markers, everyday pens, permanent markers, specialty markers, fineliners, and even correction options just in case. Our products range from everyday ballpoint and gel pens, to pens that will write on just about any surface you need it to.
We have been helping creatives and businesses like you for nearly 50 years. And we care about quality and standards just as much as you do. No matter the message, idea or occasion, we pride ourselves in helping things flow better.  |
Artline was originally created by a Japanese organization called Shachihata. Shachihata focuses on the idea that high standards should be commonplace, while the products that get you there should not be. All our products are not only perfect for helping you make a bold statement, but they are also environmentally friendly and manufactured responsibly.
Artline is for powerful, imaginative and forward-thinking dreamers and do-ers.
Artline is for powerful, imaginative and forward-thinking dreamers and do-ers.
Things just flow better with Artline.
Faber-Castell
Faber-Castell is one of the world's largest and oldest manufacturers of pens, pencils, other office supplies (e.g., staplers, slide rules, erasers, rulers) and art supplies, as well as high-end writing instruments and luxury leather goods. It was established in 1761 by the cabinet maker Kaspar Faber (1730-1784†), is one of the oldest industrial companies in the world. The company is the world's leading manufacturer of wood-cased pencils with a varied range of products for writing, drawing and creative design, as well as decorative cosmetics.
Sakura
SAKURA PRODUCTS, In 1982, we launched the world's first water-based gel ink rollerball pen which combined the best features of oil-based and water-based rollerball pens. We continue to offer you quality Products not only for school and office but also for craft and industry on a global basis.
Sharpie
Sharpie is a brand of writing instruments (mainly permanent marker pens) manufactured by Newell Brands, a public company, headquartered in Hoboken, NJ. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands. Sharpie markers are made with a number of tips. The most common and popular is the Fine tip. Other tips include Ultra Fine Point, Extra Fine Point, Brush tip, Chisel tip, and Retractable tip. The Sharpie also became the first pen-style permanent marker. In 1990 Sharpie was acquired by The Newell Companies (later Newell Rubbermaid) as part of Sanford, a leading manufacturer and marketer of writing instruments.
Uni
Mitsubishi Pencil Co. was founded in Tokyo in 1887 as Japan’s first manufacturer of pencils. By 1927, Mitsubishi Pencil’s products began export distribution to North America, and soon afterwards, to other regions worldwide. In 1959, Mitsubishi Pencil began the manufacture of ballpoint pens, and the Uni brand was born. Since then Mitsubishi Pencil has achieved global recognition as a producer of quality writing instruments with many pioneering innovations to its credit. Today, the wide range of products produced by Mitsubishi Pencil will fill nearly all writing needs. Innovations in design, quality, and technology are what define the Uni brand.
M&G
M&G Pens will help you take your note taking to a whole new level! These pens have a 0.35mm ultra fine tip that will allow you to effortlessly glide across the pages without skipping or dragging. Fabriano, Grumbacher, IFEX Paper Bar, Imari, M&G, Modico, Ooly, Paper Mate, Prismacolor, Simbalion, Winsor and Newton, and Zebra.
Montage of interviews during Arts
and Letters event at the Grand Atrium, Shangri-la Plaza
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